Having a Bigger Say (3)

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Editor's Pick

By Ding Zhitao (Beijing Review) 08:18, September 23, 2013

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Chinese companies working in Africa tend to keep a low profile in order to focus on their projects. While excelling in building roads, bridges and hospitals and fulfilling their corporate social responsibilities through contributing to local communities, many fail to publicize their achievements. Media outlets should give Chinese businesses more opportunities to tell their stories and express their views, said Li Ya'nan, a reporter representing China News Services.

African journalists could interview Chinese enterprises in Africa, as well as Africans studying and working in China. They may find fresh, vivid, first-hand stories on the Chinese dream and African dream, said Wang Wen, Executive Dean of Chongyang Institute for Financial Studies and a columnist from the Global Times. He advocated that media should work for more comprehensive coverage of what is going on in China and Africa.

Chinese media is making a concerted effort to involve and include African commentators and correspondents to provide authentic input and news from the continent. At ChinAfrica, a monthly magazine published in English and French targeting an African audience, a process of induction and training has resulted in a core enthusiastic team of African writers in several countries now contributing on a regular basis to the magazine on a wide variety of business, human interest and political content.

Nigerian media professionals at the forum showed great enthusiasm for cooperating with Chinese media. Charles Onunaiju, a contributor to ChinAfrica magazine and author of China/Africa--Issues, Challenges And Possibilities, said he looks forward to more exchanges with Chinese colleagues.

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