Shanghai Uses IT to Boost Telephone Directory Business

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Last updated at: (Beijing Time) Tuesday, August 06, 2002

Shanghai Uses IT to Boost Telephone Directory Business

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The Shanghai Telephone Directory Company has set an ambitious goal of taking a whopping 150 millionyuan (18 million US dollars) in advertising earnings this year with the use of multimedia, computer and Internet technologies.

The company, which originally only published the traditional yellow-page telephone directories, has developed "electronic versions" of the directory which can be consulted via phone or Internet, a company spokesperson said.

Both the printed and electronic versions of the directory contain 150,000 listings, the spokesperson added.

The company has also launched a website at www.yellow-pages.com.cn, where visitors can find the relevant information about products, latest news and brief introductions to local traffic andtourist sites.

Liu Qiuping, a woman manager of a Shanghai tea shop, claimed that her business had been well publicized and profited from having a special webpage on the site.

The Shanghai Telephone Directory Company is one of China's oldest with a history of over 100 years. Its first yellow-page directory was published in 1900.

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