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Last updated at: (Beijing Time) Wednesday, September 04, 2002

Coca-Cola Has over 50 Percent Market Share in China

Coca-Cola (China) Beverages Limited announced recently that its product series have had a share of over 50 percent on the Chinese beverage market, according to latest poll results of ACNielsen, an established market investigation institution.


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Coca-Cola (China) Beverages Limited announced recently that its product series have had a share of over 50 percent on the Chinese beverage market, according to latest poll results of ACNielsen, an established market investigation institution.

As an old-brand transnational corporation, Coca-Cola has achieved an astonishing growth rate this year on the Chinese market, said Nick J. Moore, regional manager of the company. In Chengdu, a typical city of west China, Coca-Cola has maintained a growing trend for eight successive months, with a local market share as high as 48 percent in May, a percentage achieved in only five years.

Although the company has entirely localized, with staff employment and raw material purchasing all done in China, Nick J. Moore warned that it is still essential for a transnational corporation to choose a good partner. He told that Coca-Cola is very careful in choosing partners and pays great attention to their marketing experiences, sales network, financial conditions, especially the need for both parties to have common business philosophy.

When asked about the impact of Coca-Cola's huge market share on China's economy, the regional manger explained that according to a joint research conducted by Peking University, Tsinghua University and the University of South Carolina of the United States, the company's US$1.1 billion investment in China has actually created upwards of 410,000 job opportunities. Besides, competition has helped to expand the domestic beverage market and bring benefits to all parties, including consumers, to the game.

By PD Online Staff Member Li Heng


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