Chinese Mainland, Western Europe, South East Asia Most Promising Watch Markets

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Last updated at: (Beijing Time) Saturday, September 14, 2002

Chinese Mainland, Western Europe, South East Asia Most Promising Watch Markets

Chinese mainland, Western Europe, South East Asia will be the top three markets of clocks and watches with biggest growth in the next three years, according to a survey released Friday.

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Chinese mainland, Western Europe, South East Asia will be the top three markets of clocks and watches with biggest growth in the next three years, according to a survey released Friday.

The estimated average retail market growth rates of these markets are 18 percent, 11 percent and 10 percent respectively.

The Trade Development Council of Hong Kong commissioned Oracle Market Research to survey the market and product trends of the industry during the Hong Kong Watch and Clock Fair 2002 this week.

Among different watch segments and categories, fashion labels, mid-range branded watches, sports watches and multi-functional watches are expected to have the highest growth potential.

Watches with various functions such as body temperature and pulse measuring, MP3 player, digital camera, games, calculator, timer, calendar, data storage and transmission, are well received by the interviewees.

White metal is the most popular materials for watch case and watch strap.

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