DaimlerChrysler Brings New Model to China

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Last updated at: (Beijing Time) Friday, September 27, 2002

DaimlerChrysler Brings New Model to China

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A series of recent moves by DaimlerChrysler AG in China indicates that the German-US automaker is adjusting its strategy here to sharpen its competitive edge in the world's last big automotive market.

With 12 brands under its umbrella, the auto giant is bringing its passenger car and commercial vehicle products and services to the Chinese market by providing imported vehicles and through manufacturing projects.

The latest move was the official launch of its Chrysler Grand Voyager in Beijing last week.

Earlier this month, DaimlerChrysler signed an agreement with its Chinese partners to support and secure the future development of Yaxing-Benz Ltd (YBL), China's largest joint-venture company in the bus industry.

According to the terms of the deal, YBL becomes the centre for DaimlerChrysler non-city Mercedes-Benz bus activities in China. YBL is the sole partner of DaimlerChrysler for Mercedes-Benz brand buses in China.

DaimlerChrysler will introduce a new generation of Mercedes-Benz non-city buses into YBL. In addition, all affiliated companies within Jiangsu Yaxing Motor Coach Group Ltd, YBL's Chinese shareholder, will have a clear product separation with YBL to avoid competition.

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