TNS Grows with China's Booming Market

Home>>Business

Last updated at: (Beijing Time) Monday, October 14, 2002

TNS Grows with China's Booming Market

The world's number four market research company Taylor Nelson Sofres (TNS) has held a forum in China's commercial capital Shanghai, hoping to tap the big potential in China.

DISCUSSION

CHINESE

SEND TO FRIEND

The world's number four market research company Taylor Nelson Sofres (TNS) has held a forum in China's commercial capital Shanghai, hoping to tap the big potential in China.

TNS's executive president Mike Kirham said in recent years business has been brisk in the Asian-Pacific area for TNS with China having the most rapid economic development and most vibrant market in the region.

He believes that China, with such rapid development, should have a great need for market research information. Therefore, he is confident of the company's market potential in China.

With more than 100 branches in some 50 countries all over the world, TNS specializes in such fields as customers, products and brand recognition surveys.

Despite the global economic slowdown, TNS has maintained outstanding business achievement. The first half of this year saw TNS's revenues surging to 430 million US dollars, a 9.1 percent increase from the same period last year. During the recent five years, TNS' revenues increased by 631 percent, a growth rate which topped the other 24 world's major market research companies.

According to Kirham, TNS entered China in the middle of the 1990s. In 1997, it co-established CVSC-SOFRES MEDIA company with China International Television Corporation.

The joint venture traced more than 700 major channels in the country and extended its survey network to more than 150 counties and cities to become the largest media and marketing research company in China.

Questions?Comments? Click here

Fewer Slogans, More Practical, Reflect Social Changes in China ( 16 Messages)

Jiang Expects In-depth Discussion with US President ( 4 Messages)

China Slaps US Religious Freedom Report ( 2 Messages)

China Opposes US Congress Committee's Interference in China's Internal Affairs ( 9 Messages)

Multinationals Fight for Chinese Markets ( 27 Messages)