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Last updated at: (Beijing Time) Monday, November 04, 2002

More Chinese Farmers Seek to Sell Directly to Supermarkets

Chinese farmers who used to sell their products in open-air markets are seeking partnership with international and domestic commercial giants.


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Chinese farmers who used to sell their products in open-air markets are seeking partnership with international and domestic commercial giants.

The 2002 North China International Agriculture Fair that concluded last week in Dalian attracted ranks of local peasants who were eager to collect market information and sell their agricultural products to supermarkets such as Carrefour, Wal-Mart,Beijing Hualian and Shanghai Lianhua supermarkets.

"Many of our products are of low quality and unmarketable because we lack market information," said Qiu Zhongying, a local farmer from Dalian.

He said, "We want to create our own brands, but have no idea about the requirements concerning the production, transport and packaging of agricultural products."

As farmers' associations are not fully developed in China, theyrarely communicate with big buyers with respect to their agricultural products.

"We hope farmers will contact us and begin to produce on a contractual basis instead of simply growing what others grow," said Zhang Yi, regional manager of Wal-Mart China. "Their choice of crops must be in line with market demand."

Some agricultural companies have also joined hands with the above-mentioned supermarkets. Hanwei Group, a major egg producer in northern China's port city, Dalian, works with farmers to sell 58 million kilograms of eggs annually to supermarkets in Shanghai and Beijing, benefiting about 30,000 rural households.


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