37th Hong Kong Products Expo Opens

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Last updated at: (Beijing Time) Sunday, December 15, 2002

37th Hong Kong Products Expo Opens

The 37th Hong Kong Products Expo, with the theme of "Hong Kong Brandnames Fantasia", opened here Saturday.

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The 37th Hong Kong Products Expo, with the theme of "Hong Kong Brandnames Fantasia", opened here Saturday.

The brandnames square in the expo showcased 60 famous local brandnames, ten of which will be picked out as the 2002 Hong Kong Top Ten Brands.

Officiating at the opening ceremony, Chief Executive of the Hong Kong Special Administrative Region government Tung Chee Hwa said establishing one's own brandname is a goal Hong Kong enterprises should strive to achieve, as well as a key factor to Hong Kong economic restructuring.

The rapid economic development of the country and the booming market there indeed provide the best opportunities and the biggestarena for Hong Kong businessmen to develop their own brands, said Tung.

"Apart from creating more brands of our own, we can harness on our advantages as a world city and the shopper's paradise to attract more international brandnames here, serving as a launchingpad to the Chinese market for these international names, and to the world market for brands from the Mainland as well," he added.

The Hong Kong Products Expo, first held in 1938 by the Hong Kong Chinese Manufacturers' Association of Hong Kong, has since beared witness to many local businesses developing from small to large enterprises, with some becoming world-acclaimed brand names.

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