New Zealand Beef Exporters Eye Chinese Market

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Last updated at: (Beijing Time) Thursday, January 02, 2003

New Zealand Beef Exporters Eye Chinese Market

New Zealand beef exporters are eyeing China as the next big market breakthrough, The Dominion Post reported Thursday.

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New Zealand beef exporters are eyeing China as the next big market breakthrough, The Dominion Post reported Thursday.

The paper quoted Rebecca McGinley, market development executiveof Meat New Zealand, as saying "the potential to be unlocked in the Chinese meat market is huge."

Meat New Zealand is positioning exporters to take advantage of a lowering of trade barriers that would come later this year from China, she said.

Though China is New Zealand's fourth biggest sheepmeat market by volume, it is beef consumption that is expected to explode. Of New Zealand's meat exports to China, 93 percent is sheepmeat. The tonnage is growing quickly, along with the dollar returns, McGinley was quoted as saying.

She noted that values rose from 8.2 million NZ dollars (about 4.1 million US dollars) for 6000 tonnes in 1993 to 36.73 million NZ dollars (about 18.37 million US dollars) for 19,400 tonnes last year - a 347 percent increase.

"Beef consumption has increased throughout Asia as the respective economies have strengthened, and we expect that this pattern will be repeated in China," McGinley said.

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