China Becomes Largest Market of Kodak Cameras

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Last updated at: (Beijing Time) Wednesday, January 08, 2003

China Becomes Largest Market of Kodak Cameras

Kodak (China) Co. Ltd., based in China's financial center Shanghai, announced Tuesday in Shanghai sales of one million cameras in China last year, more than anywhere else inthe world.

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Kodak (China) Co. Ltd., based in China's financial center Shanghai, announced Tuesday in Shanghai sales of one million cameras in China last year, more than anywhere else in the world.

Sales of Kodak cameras in small and medium-sized cities and rural areas considerably increased last year, said Chen Yaorong, general manager of the Consumer Imaging Department of Kodak China.

The company set up more than 5,000 studios in about 120 cities in China in 2002 and it planned to create another 10,000 this year in a bid to further raise its market share.

China still had a huge potential market for cameras, Chen said, adding that only 20 percent of Chinese families had cameras compared with 80 percent in developed countries.

Figures showed some 40 million Chinese families, each with an annual income of more than 5,000 yuan and still without a camera, were able to afford a camera.

Photo finishing services would also see rapid growth as more Chinese bought cameras, Chen said.

Each Chinese consumes 0.2 rolls of film every year on average, compared with four rolls per person in developed countries like Japan and the United States.

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