Private Capital Major Money Source for China's Film Industry

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Last updated at: (Beijing Time) Saturday, May 24, 2003

Private Capital Major Money Source for China's Film Industry

Private investment has accounted for one third of the films produced in China and four fifths of the country's TV dramas.

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Private investment has accounted for one third of the films produced in China and four fifths of the country's TV dramas.

Private enterprises in the industry have shown respect for their market and audience needs as well as product quality, leading to good returns on their investment, the China Daily reported Saturday.

Bai Ge, a media insider, was quoted by the newspaper as saying that private investors have to give priority to profits and management and have to accept things faster while state-owned makers care more about the educational significance of their production rather than audience needs.

Both state-owned makers and private enterprises should be concerned over competition from overseas.

The most important thing for the domestic film and TV drama industry, Bai said, is to make good products with good box office returns and to retain market share against foreign movies and TV dramas.

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