KFC Opens Outlet at Centennial Bazaar in N. China

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Last updated at: (Beijing Time) Thursday, July 10, 2003

KFC Opens Outlet at Centennial Bazaar in N. China

Kentucky Fried Chicken (KFC), a US-based fast food chain, Thursday opened an outlet at a hundred-year-old bazaar in north China's port city of Tianjin.

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Kentucky Fried Chicken (KFC), a US-based fast food chain, Thursday opened an outlet at a hundred-year-old bazaar in north China's port city of Tianjin.

The new outlet, the 70th in the region encompassing Tianjin, Shanxi and Hebei provinces and the Inner Mongolia Autonomous Region, is located on the ground floor of Quanyechang, a market inthe city's downtown area.

The bazaar, under state level protection for its history and architecture style, lies in the center of Heping Road, the country's longest pedestrian street and the city's most bustling businessarea.

Zhao Li, KFC's general manager of marketing for the region, said they chose to open a KFC restaurant at the bazaar because they believed the flow of shoppers in the area would mean a great potential for customers.

Zhao also said that the world's largest chicken restaurant chain will open more outlets in urban communities and suburbs.

Tianjin registered 106 foreign businesses in wholesale, retailing, logistics and food industry in the first half of the year, rising 51 percent over the same period last year. The contracted foreign investment in the period hit 280 million US dollars, a 134 percent increase.

KFC opened its first chain in Beijing in 1987 and currently hasover 850 outlets in 190 cities on the Chinese mainland.

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