Netherlands Bank Targets High-end Chinese Consumers

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Last updated at: (Beijing Time) Sunday, August 31, 2003

Netherlands Bank Targets High-end Chinese Consumers

The Netherlands Bank, one of the world's leading multinational banking groups, has launched an individual financing service targeting high-end Chinese customers.

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The Netherlands Bank, one of the world's leading multinational banking groups, has launched an individual financing service targeting high-end Chinese customers.

The Van Gogh Preferred Banking service is aimed mainly at individuals who can maintain a balance of over 100,000 US dollars each month.

Jerry Letendre, chief executive officer of Netherlands Bank customer financing Northern Asia, said his bank would make complete detailed schemes for individual Chinese customers, which covered consultations on arranging funds, suggestions for investment and analysis of target investment markets.

A "VIP" financing center run by the Netherlands Bank Shanghai Branch has also been launched.

The Netherlands Bank entered the Chinese market 100 years ago. The bank's total capital reached 614 billion euros by the end of June this year. It has branches and subsidiaries in 60 countries.

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