Direct selling industry focuses on Chinese market opportunities

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Last updated at: (Beijing Time) Wednesday, October 01, 2003

Direct selling industry focuses on Chinese market opportunities

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Worldwide direct selling industry focuses on the progress of China's WTO implementation of its commitments on sales away from a fixed location by the end of 2004, said the World Federation of Direction Selling Associations Tuesday.

Leslie Roberts, chairman of Ethics Committee of World Federation of Direction Selling Associations, said that worldwide direct selling industry will benefit if the Chinese mainland allows sales away from a fixed location.

As the mainland has a huge population and the industry should have a tremendous potential for development in the Chinese mainland, she said.

According to the association, in Asia, there are four markets that top the chart of the world's direct selling sales volume, with Japan ranking the second, South Korea the third, China's Taiwan the 10th and Australia the 11th.

Direct selling industry also booms in other Asian countries and regions. The number of sellers in this industry has increased to 3.8 million in Thailand, 4 million in Malaysia and 2 million in the Philippines.

For Singapore, New Zealand and China's Hong Kong with smaller population, the industry has also witnessed outstanding performances there.

Direct selling industry has been developed in 12 countries and regions in Asia, occupying 40 percent of the global sales volume of 85 billion US dollars at present.

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