Motorola targets Chinese home appliances market

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Last updated at: (Beijing Time) Sunday, October 19, 2003

Motorola targets Chinese home appliances market

Telecom equipment giant Motorola has announced its cooperation with EMC, one of the world's five biggest display producers, signaling a landmark move in China's high-tech home appliances market.

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Telecom equipment giant Motorola has announced its cooperation with EMC, one of the world's five biggest display producers, signaling a landmark move in China's high-tech home appliances market.

The move was believed to be an important step for the cell-phone maker, which is searching for a new chief executive, to improve its business segments, including semiconductors and mobilephone production.

Motorola launched a range of high-tech household electric appliances at the China International Hi-tech Production Fair (CIHPF) in Shenzhen City, south China's Guangdong Province.

It was also the world debut for Motorola-brand home appliances.

Motorola exhibited liquid crystal computer displays, specialized kitchen and bathroom televisions, inter-phones and other high-tech home appliances, most of which are rare on the Chinese market and attracted many young people.

These productions will appear on the Chinese market after beingauthorized with China's 3C certificates in late November or early December this year, reported Tianjin Daily.

EMC corporation, Motorola's partner, owns dozens of research bases and factories all over the world.

The company's manufacturing advantages and Motorola's strong branding from its reputation on the Chinese mobile phone market make a good match.

Yang Rongshan, the CEO of EMC cooperation, said the compatibility of the two companies was the basis for the corporation.

The potential opportunities and huge home appliances market of China, which were the main reasons why Motorola choose China, would help the cooperation succeed, analysts said.

Motorola said Monday its third-quarter profit edged up to 116 million dollars from 111 million a year earlier, and predicted fourth-quarter earnings ahead of most forecasts.

In 1963, Motorola invented the first color television to use the rectangle kinescope, which became the standard for the entire television production industry.

However, its prosperity in the television business ended in the1970s and 1980s when Motorola encountered severe competition from foreign rivals.

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