Experts call for cooperation between companies and civil societies

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Last updated at: (Beijing Time) Tuesday, November 11, 2003

Experts call for cooperation between companies and civil societies

Domestic and overseas companies, while scoring big profits in China, should be more active in contributing to the public welfare through mutually beneficial cooperation with local societies.

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Domestic and overseas companies, while scoring big profits in China, should be more active in contributing to the public welfare through mutually beneficial cooperation with local societies.

Cheng Shuqin, secretary-general of the China Children and Teenagers' Fund (CCTF), made the remark here Monday at China's First Business and Civil Societies Forum.

She said civil societies could absorb funds and learn management methods via cooperation with companies. As the first civil society in China, CCTF has joined hands with many companies for children's education and poverty relief programs, pushing forward social welfare for the Chinese children.

Cheng stressed companies' participation in public welfare could also achieve wide-ranging social effects better than direct donations or commercial advertising. CCTF and China Telecom jointly launched a message service for collecting donations this January. By Oct. 17, donors reached five million people, which on the one hand means a large amount of donations, and on the other much publicity to the company.

He Caiqing, chairman of the China Entrepreneur Century Forum, said the Chinese government aims to give the role of social organizations its fullest play, which offers a profound space for cooperation of civil societies and companies.

Some Chinese companies have realized the importance of the public welfare cause and the role they are to play. An investigation from the Chinese Ministry of Civil Affairs showed 80 percent of Chinese companies are willing to join the public welfare cause for free.

Amway Corporation has joined more than 800 charity and civil activities with a total investment of 70 million yuan (about 8.47 million US dollars) since its entry in 1995.

If a company invests in education, environmental protection andchildren's welfare, it will have more customers, better staff and a bigger market in the near future, Douglas L. Devos, president of Amway, told his Chinese counterparts.

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