Sale channels set for Olympic merchandise

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Last updated at: (Beijing Time) Tuesday, April 06, 2004

Sale channels set for Olympic merchandise

Beijing Organising Committee for the 2008 Olympic Games has proposed three channels to market licensed Olympic-related merchandise.

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Beijing Organising Committee for the 2008 Olympic Games has proposed three channels to market licensed Olympic-related merchandise.

The first channel subject to the primary period of the Olympic organizing process is licensed retail shops with uniform images and independent districts such as franchised stores.

The second one is licensed retail spots without independent districts or uniform images, which will be set up in the latter period.

The third channel is other retail methods like mail order and on-line shopping.

Licensed merchandise will be developed on the basis of the Olympic brand and at the same time boast Chinese characteristics and Beijing features.

Source:Xinhua

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