7-Eleven to open 1st Chinese branch

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Last updated at: (Beijing Time) Wednesday, April 07, 2004

7-Eleven to open 1st Chinese branch

US based convenience store operator 7-Eleven says it will open its first outlet on the Chinese mainland in Beijing on April 15th and open more outlets in May with a joint venture group.

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US based convenience store operator 7-Eleven says it will open its first outlet on the Chinese mainland in Beijing on April 15th and open more outlets in May with a joint venture group.

The joint venture is currently comprised of Seven-Eleven Japan, Beijing ShouLian Commercial Group and China National Sugar & Alcohol Group Corporation.

7-Eleven Japan says it plans to increase the number of its outlets in Beijing and add new stores outside the Chinese capital in the near future.

The Beijing Administration for Industry and Commerce says the time is ripe for 7-Eleven to enter Beijing's market.

Analysts forecast 7-Eleven will intensify competition within the sector.

Source:Xinhua

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