GEOX concept shop launched in HK

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Last updated at: (Beijing Time) Thursday, April 08, 2004

GEOX concept shop launched in HK

The Italian market leader in comfort footwear GEOX and Mirabell International Holdings Limited jointly announced the opening of the first GEOX concept shop in Hong Kong on Wednesday.

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The Italian market leader in comfort footwear GEOX and Mirabell International Holdings Limited jointly announced the opening of the first GEOX concept shop in Hong Kong on Wednesday.

At the opening ceremony, President of GEOX Group Mario Moretti Polegato said Hong Kong is a market of strategic importance for its business.

"GEOX is a revolutionary technological project applied to shoesand fashion," Mario Moretti Polegato said.

"Born nine years ago in Italy, GEOX is now one of the main business realities at international level. In this development, Hong Kong represents a unique opportunity both from a commercial and from a strategic point of view."

He said the brand name GEOX is a combination of the Greek word "geo", meaning earth, on which we all walk, and "x", letter-element which represents technology. The origin of the name highlights the vocation and the DNA of a business which has made comfort, well-being and health mainstays of the brand.

Through the concept shop in Hong Kong, GEOX will be able to raise its brand awareness among the increasingly health-conscious consumers in Asia, said Polegato.

Founded in the mid 1990s by Mario Moretti Polegato, the GEOX Group operates in 68 countries. It ranks the eighth globally in the comfort footwear sector.

The group has recorded an average annual growth of over 40 percent since its foundation. In 2003, its turnover reached 254.1 million euros with production of over 6.6 million pairs of shoes and a workforce of more than 5,000 directly or indirectly employedstaff worldwide.

Associate Director-General of Investment Promotion at Invest Hong Kong Simon Galpin also said at the ceremony that "The increasing number of concept stores opened by international brandsin Hong Kong clearly shows that Hong Kong is the leading retail capital of Asia. Retailers from around the world always see Hong Kong as the natural choice for setting their showcases in Asia."

Invest Hong Kong is in charge of encouraging and facilitating foreign investment in the city by providing the support needed to establish a business presence here.

Source: Xinhua

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