China to host world advertising conference in September

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Last updated at: (Beijing Time) Friday, April 09, 2004

China to host world advertising conference in September

China will hold the annual World Congress of the International Advertising Agency (IAA) for the first time next September in Beijing, organizers said here Thursday.

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China will hold the annual World Congress of the International Advertising Agency (IAA) for the first time next September in Beijing, organizers said here Thursday.

"This will be a congress that adds to the reputation of China as a powerful brand builder," said Shi Xuezhi, spokesman of the upcoming conference, also secretary-general of China AdvertisementAssociation.

Shi said the September 7-10 conference will forecast the developing trend of international advertising and help boost China's role in the world.

A three-day forum themed in "Breakthrough -- from now to the future" will be held during the conference, with participation of celebrities in advertisement business from both at home and abroad.

The world congress is a major event organized by IAA every two years across the world. China has attended the conference for ten times.

Source: Xinhua

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