A senior Party official has told China's media professionals engaged in overseas publicity work, and Party and government organizations at all levels, to do still better in the job of providing objective information on China that foreign people have a keen interest in.

Li Changchun, a member of the Standing Committee of the Political Bureau of the Communist Party of China (CPC) Central Committee, made the remark at a two-day national conference, which ended Wednesday.

"Overseas publicity work should follow the principles of pressing close to China's actual development and overseas audience and readers' need of information concerning China, and of providing more information in ways it could be easily accepted by foreign audience and readership," Li said.

"China's overseas publicity work should aim at creating favorable public feelings among the international community towardChina, promoting our country's international image and maintainingnational security and stability," the high-ranking Party official stressed.

Officials from the State Council Information Office, provincial officials in charge of publicity work, and leaders of major news organizations in the country attended the National Conference on Overseas Publicity Work held by the CPC Central Committee and the State Council, which has been the highest level national meeting focusing on overseas publicity work.

The meeting followed a recent call by Party General Secretary and President Hu Jintao for beefed up efforts in making China better understood by the rest of the world at a meeting of the Political Bureau of the CPC Central Committee in February.

Li called for media professionals to further increase their sense of urgency and responsibility, and enrich the contents of their overseas publicity and improve ways and means involved in the work, and speak with facts. Therefore, said Li, these professionals would be able to "introduce the actual situation of our country to the world comprehensively and objectively," thus winning more understanding and support from the international community.

According to Li, the country's overseas publicity networks will be strengthened in order to optimize existing resources, various government departments and factors of the society will be aroused to better communicate with the rest of the world, and a contingentof publicity professionals will be trained and grow in strength for this purpose.

Pertaining to the training and perfecting of overseas publicityprofessionals, they should be politically conscious, professionally competent and well-disciplined and work wholeheartedly at their posts.

Meanwhile, Li said, government departments should take their overseas publicity work as a strategic task, strengthen their leadership and further improve the publicity mechanism and increase its effectiveness, so as to create a still more favorableinternational environment for the construction of a well-off society in the country, said the senior Party official.

Source: Xinhua