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Home >> Business
UPDATED: 15:07, May 12, 2004
Multinationals pump more in China
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Goolge to have China operation
Google announced recently its plan to have an operation in China to generate more popularity and ads revenue here.

With 30 percent market share of Internet search service in China, Goolge lags behind Baidu now. Its sales revenue of 1.2 million in Chinese mainland last year was mainly the result of its cooperation with sina.com which used Goolge��s search engine.

Being a global company is what Goolge��s aim after its IPO. In a statement last week, Google claimed it would launch an acquisition campaign with part of its fund raised in its public offering. Targets include some overseas businesses.

Estee Lauder moves to Shanghai

Estee Lauder, the world��s biggest cosmetic company for high-end market moved its headquarters to Shanghai from Singapore. Its executive of Asian-Pacific operation said this step showed Estee Lauder took China as one of its most strategically important markets.

He thought as China��s commercial and fashion hub, Shanghai has a good condition which a regional headquarters can be based on and has massive market potential.

As learned after the relocation of its Asian-Pacific head office in Shanghai, Estee Lauder will make China as its important raw materials base to supply its global market and tap in full gear the distribution channels among department stores and high-end shopping centers in China with more brands and products.

It also has plans to acquire local brands which embody unique business value and complements to its existing brands.

Volkswagen AG to inject 1.5 billion yuan in China
Dr. Bernd Pischetsrieder, Chairman of Volkswagen declared VW would inject 1.5 billion yuan on its fifth facility in Pudong, Shanghai. The fund will be used on the extension and revamping of Shanghai VW.

Dr. Pischetsrieder disclosed their plan to increase the annual output to 1.6 million units before 2008 and the establishment of the new facility in Shanghai as one of the steps toward the strategic goal.

VW will invest 5.3 billion euros in China in the next 5 years. They are also considering setting up an engine plant in Dalianunder the cooperation with Changchun based Sihuan Auto Co., Ltd. of First Automobile Works (FAW) for VW��s POLO and GOLF sedans.

Nissan��s investment in China boosts its global operation
Nissan recently announced its record operation profit of 825 billion yen for the fiscal year ending on Mar.31. This is an increase of 11.9 percent and the margin is 11.1 percent.

Again it proved itself one of the most profit-making auto producers in the world. Mr. Ghosn, President of Nissan attributed their good performance to Nissan��s wise decision on global operation, including boosting its business in China through cooperation with Dongfeng and for the first time making presence in the market segment of high output and full series in US.

He also released Nissan��s ambition for the future that sales will amount to 4.2 million units around the world by the end of the fiscal year 2007 with the world��s leading operation profit margin and return on investment.

By People's Daily Online

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