Interbrew, the world's leading brewery, announced in Wenzhou, Zhejiang Province that it would launch its Beck's, one of brands under it, in Wenzhou.

Having its most prestigious brand, Beck's re-enter into the Chinese market, Interbrew has decided to focus on China's south-eastern areas.

Beck's is one of high-end beer brands under Interbrew. 500 million liters is sold in 120 countries every year. It was one of the most popular imported beer in China 10 years ago.

Chinese customers will enjoy Beck's with packages, ads and products synchronically with the world market.

By People's Daily Online