According to a survey held by IBM, think tank of the Economist and Japan Economic News, China will see a "golden five years" from 2004 to 2008, which will brings a new round of business boom. The survey is based on face-to-face interview with leaders and CEOs in different industry and a total of 450 CEOs in Europe, Middle East, America and Asia Pacific is involved.

The survey shows entrepreneurs had given their attention to how to avoid poor financial performance, risk management and cost control, which directly influenced their attitude towards IT purchasing and direction in a long period after 2001. But now, all these give their way to pursue of bigger revenue.

The change of CEO's attentions reveals emerge of a new business trend. The survey also indicates CEOs have already taken improving revenue of their organizations into serious consideration. Some think they have to develop new products and service, by which they will enter new area in order to boost business and provide differential services to customer. And how they carry it on is another challenge. While other CEOs pay attention to applying new technology in research of new products and services. Despite the different opinions, increasing revenue by providing differential service is the mainstream option of the CEOs, because they have "a robust and stable environment for economic growth and a huge domestic market." In addition, the group of well-off customer is growing. The CEOs of transnational corporations are very optimistic towards the Chinese market because a competitive cost structure has been gradually formed after China's accession to WTO. Under such circumstance, China's CEOs turn to concentrate on their expansion plans and sales target. While their foreign counterparts are vigorously seeking growth related to high added value.

As the survey indicates, shortage of talents is the biggest problems for the Chinese CEOs, since the economic growth is faster than the development of human resources. Continual transformations and reform demand more employees with new skills. The CEOs often find them training employees for their competitors, because the high quality employees are "insufficient ", which leads to an exceptionally high staff turnover rate. So lowering turn-over rate through forming an enterprise culture and motivating employee's creativity is a practical task for enterprises.

By People's Daily Online