Chinese media outlets that provide content for overseas audiences need to expand their reporting domains and facilitate the transmission of information about China to the people around the world, said Liu Yunshan, head of the Publicity Department of the Communist Party of China (CPC) Central Committee, on September 2.

Liu, also a member of the Political Bureau of the CPC Central Committee and a member of the Secretariat of the CPC Central Committee, made the remark on a commemorative seminar in Beijing on the 60th anniversary of the English service provided by the state-owned Xinhua News Agency.

Liu suggested that domestic news services make more effective use of the fast developing Internet and further increase the timeliness, actual effect and impact of their reporting, so as to cater to overseas audiences and better serve China's overall work situation.

Xinhua President Tian Congming said the agency, following the directive, aims to build itself into a world-class news agency in two decades on a par with China's international status.

Xinhua sent the first English wire story to San Francisco via Morse code on September 1, 1944. Over the ensuing six full decades, it has grown from a four-member team into an agency with thousands of employees, seven language lines and 4,226 overseas subscribing organizations.

"Xinhua has served as a window for the outside world to observe China for the past 60 years, but that's no longer enough," Tian acknowledged. "We expect China to have a bigger voice in the world arena in the future."

Source: Xinhua