China has become a real giant in camera production. According to the estimation of the Chinese Culture and Office Equipment Trade Association the total output of cameras in 2004 is expected to reach 60 million, of which the digital take up 56 million, a respective increase of 9.09 and 40 percent over the same period of last year. With regard to the marketing, the growth of the digital camera will maintain an annual rate of 100 percent, which means that the sales volume will hit three to five million in 2005.

Modern photography, image processing technology, photographic equipment and product have been widely applied to various fields of daily work and people's life including military affairs, space technology, scientific research, art and education and medical work. Therefore, photography, image and other related equipment, technology, materials and products have already come to form a large industry chain and a huge market.

As learned China's International Photography Expo (Guangzhou) and South China International Filming, Processing, Technology and Equipment Exhibition 2004 will be held from November 11 to 14 in Guangzhou, capital of Guangdong Province in south China. The Expo is aiming at bringing all the traditional, digital and digitalized facilities and technologies in connection with modern photographic industry for film shooting and processing into one hall. And by way of exhibition, technological exchanges as well as symposia, the Expo is to promote the new technologies and products to the market domestic and foreign. So far, the Expo to be has roused great interest among enterprises at home and abroad. Indian enterprises have showed great interest in taking part in the Expo and the companies from the United States and the Republic of Korea (ROK) have also extended their willingness to join the Expo. The well-known enterprises such as Kodak, Fuji, Noritsu, Epson, Canon, Nikon, and Sophia have been registered at the Expo too.

By People's Daily Online