Tom Curley, president and CEO of the Associated Press, the biggest news institution in the world, said recently Internet will become the main media channel for spreading news in the globe in the future and will change the present way of news supply thoroughly.

Tom Curley expressed that in the new media age users can completely make decision on news contents and time of supply and receive the news by any equipment they want. He said, "The franchise is the content itself. That's the fundamental behind personalization. The content comes to you; you don't have to come to the content''.

Curley said according to the latest research by Pew, 29 per cent of Internet users go online to access news three or more times each week. Broadband penetration is the key driver of that acceleration. In addition, AP is working with newspaper and other customers to keep those news enthusiasts on news web sites for news including top news stories, statistics, news analysis and relevant contents.

Stephanie Busack, a student in the news department of Ohio University said, "I don't like reading newspaper, for all the news I know most of them come from Internet which can offer you any news you need''.

At the same time, Curley also mentioned of "blogger''. It is learned by far in the United States that there are 4 million bloggers out there on the Internet, making 400,000 posts per day. Curley said that works out to roughly 16,000 posts per hour, or about as many stories as the AP sends out in an entire day.

By People's Daily Online