Yao Ming (L), new brand ambassador of watchmaker Tag Heuer, shakes hands with Tag Heuer President and CEO Jean-Christophe Babin in the signing ceremony in Houston, the United States, Dec. 13, 2004. Tag Heuer announced on Monday that Yao became one of the brand ambassadors of Tag Heuer, a unit of luxury goods company LVMH, with US golfer Tiger Woods, Finn F1 pilot Kimi Raikkonen and Russia's tennis player Maria Sharapova.