Increased competition, product standardization and pressure to cut costs will be common agendas for the successful management of the banks in China, reported Monday's China Daily.

According to a customer service survey regarding banks in China by the newspaper, which asked respondents to rank the features of "good customer service", the banks in China have a long way to go to improve their levels of customer service satisfaction.

The survey also showed that 85 percent of the respondents said they would switch their business to a bank that provided better customer service, suggesting that there is no brand loyalty to banks in China.

"It is time for China's banks to wholeheartedly embrace the concepts, understanding and practices of superior customer services," said the newspaper.

Source: Xinhua