Averagely, each consumer in Beijing drinks 66 bottles of Coca-Cola each year, a figure on which Coca Cola prides itself among beverage suppliers in China.

Coca-Cola picked Beijing for its first landing in China, opening a bottling factory in 1981.

Today, its unparalleled sales in Beijing market proves that the company's efforts in the past 25 years have at last paid off.

Ten years, ago, the per capita consumption in Beijing was no more than six bottles each year. From six to 66, the leap would not be possible if without Coca-Cola's earnest efforts in localization.

Currently, 250 bottles and 1, 100 tins are completed every minute on the assembly line.

The high purchase expenditure, which used to limit the production capability of the company, is no longer a problem.

The annual expenditure on raw materials of Beijing Coca-Cola Beverage Co., Ltd alone was as much as RMB 400 million to 500 million yuan while that of Coca-Cola (China) hits RMB seven billion yuan.

98 percent of our raw materials are made in China and 99 percent of our staff are Chinese, and this is the development strategy we have always practiced, said Chen Qiwei, chairman of the board of Coca Cola (China).

Unique vogue and fashion symbols naturally became Coca-Cola's focus in its sales in Beijing, its "base camp" in China. Coca-Cola has the tradition of setting Olympic host cities as its emphasis for a certain period, therefore it has long since chosen Beijing for the next ten years.

By People's Daily Online