China Life Insurance Company and Hainan Airlines Group Thursday signed an intention agreement to establish a long-term strategic partnership in insurance, customer service and brand promotion.

The new cooperation is the inevitable trend of fierce aviation competition, which can help sharpen the edge of Hainan Airlines. The two partners will develop attractive products for passengers in the near future, said Wang Jian, vice president of Hainan Airlines.

Hainan Airline Group is one of the fourth largest aviation groups in China, covering aviation transportation, airport management, hotel management, travel service and real estate.

Source: Xinhua