The booming online advertising sector has fueled great revenue growth for Yahoo and Google. According to a report by eMarketer, paid search advertising grew approximately 55% and became a $4 billion market in the US alone in 2004.

In this industry, search giant Google has done a good work. Until now, Google has successfully transferred its search services into a monetizer of its own traffic, by selling AdWord and AdSense keywords to advertisers.

In the meantime, Google is facing strong competition from playes like Yahoo, MSN from the US. They are all vying to be the front end of the online advertising market.

And in China, a company called Tixa is now also rivaling Google's AdSense line, with its fast growing NarrowAD contextual advertising network.

Since the formal launch of NarrowAD contextual advertising service in September 2004, now Tixa has developed its affiliated publishing websites to over 1700 most visited Chinese wensites.

Online advertising has great growth potential in China. According to reports by iResearch, among the 21.6 million SMEs in China, only a small amount of them have adopted online advertising as a marketing method. The emerging of NarrowAD has and will continuly push the awareness of the online ad among Chinese SMEs.

And Tixa believes their service is a bit unique.

"Different from Google, we help tens of thousands of Chinese web media monetize their traffic through the NarrowAD service. We help those websites with high traffic to earn money, while Google's main focus is on monetizing its own traffic. In this sense, we are doing a greater work than Google does and there would be more market opportunities."

This is the statement made by Forrest Zhang, CEO of NarrowAD, when interviewed by Linmu Celebrity Online, Sohu.com.

Zhang believes there are vast potentials for companies like Tixa, and this kind of companies' core business is to serve the enterprises, rather than individuals.

Tixa is not the first venture of Zhang. Back in 1996, he was Co-Founder and the founding CEO of Net.cn. After successfully securing two rounds of financing for the company, now the leading Chinese B2B Internet service provider Net.cn's current annual revenue has exceeded US$10 million.