Meikles Africa Limited in Zimbabwe said on Monday the tourism industry in the country was witnessing a revival, though slowly, after years of a slump.

The group's finance and administration executive director, Bryan Thorn, said this was particularly the case in Victoria Falls, the nation's premier resort.

He said aggressive marketing, a thaw in negative publicity about the country in key tourist source markets and improved transport had resulted in a slow revival of the tourism industry.

"We are seeing encouraging signs in Victoria Falls on our side, with occupancy rates improving," he said.

"The introduction of the MA60 planes has helped much, as has aggressive marketing, in getting the numbers up again," he added, referring to two new 50-seat aircraft servicing the route, which the national carrier, Air Zimbabwe, bought from China a few months ago.

Meikles Africa Limited runs the five-star Meikles Hotel in Harare and owns 50 percent of the luxurious Victoria Falls Hotel.

Source: Xinhua