Since entering the Indonesian market in 1999, Sichuan Changhong Electric Co., Ltd. has sold more than 1.2 million TV sets with sales revenue exceeding US$ 100 million.

By the end of the first half year, Changhong has taken up a one-fifth share of the air conditioner market in Indonesia, surpassing LG of South Korea to be next only to Panasonic, which has been sold in Indonesia for thirty years, according to sources with Changhong at a workshop held in Bali on August 28.

Changhong has been dubbed "the first Chinese brand in Indonesia".

Achievement has also been made in color TV sets. Changhong is planning to make Indonesia as an important back-up in its overseas development strategy, and establish "ASEAN production and operation base" in the near future to introduce its products and services in the big market with a population of 500 million, said Zhao Yong, board chairman of Changhong.

By People's Daily Online