US-based Coca Cola company has signed a strategic cooperation agreement with Eastday, China's largest Internet bar company, the Ministry of Commerce said on Monday.
According to the agreement, the online game World of Warcraft, previously promoted by Coca Cola, will be promoted by Eastday in its shops and bars, and Coca Cola products will be sold in the 300 Internet bars in Shanghai in the next three years.
According to statistics from the China Internet Network Information Center (CNNIC), the total number of Internet users in China reached 103 million by the end of June this year, 25.3 percent of whom went to Internet bars, up 3.3 percentage points year on year.
Source: Xinhua