U.S. industry forecasters say digital TV to outsell analog units in 2006

The year 2006 will be the year that high definition television (HDTV) outsells analog units, forecasted U.S. Consumer Electronics Association ( CEA) Thursday.

According to sales projections issued at the International Consumer Electronics Show (CES) in Las Vegas, HDTV sets will outsell analog units by 89 percent in 2006, reaching total unit sales of 15.9 million and contributing to over 23 billion U.S. dollars in total revenue.

The association also reported that growth of Digital TV sales grew 60 percent to 17 billion dollars in 2005. The growing popularity of digital contents and competitive price declines of flat panel displays were two major propellants of this growth, according to the CEA.

"With more than 12 million units shipped, the 2005 year-end numbers demonstrate the growth and success of Digital TV, especially HDTV, which continues to claim 85 percent of the total Digital TV market in the U.S.," said Gary Shapiro, president of the CEA.

This strong sales growth is mirrored on the show floor and in conference sessions at the CES, the world's largest consumer technology tradeshow running January 5-8 in Las Vegas.

Digital TV and related products are prevalent throughout the show floor of about 180,000 square meters.

Exhibitors are showcasing the world's largest flat panel displays, next generation Digital TV products, technologies to enable consumers to view HDTV on the go and a host of other new products and technologies. Besides, Digital TV is a hot topic of multiple conference sessions.

Shapiro urged the U.S. congress to pass a bill that sets a definite date for analog broadcasts cut-off. Such a legislation, he explained, will further boost Digital TV sale.

"Cut-off date for analog broadcasts will truly be the driver that tips the scales in 2006. A hard date will provide certainty to consumers, broadcasters, retailers and manufacturers and help drive sales to even greater heights," he said.

Source: Xinhua