Baidu will not charge individual users fees in the future, promised its CEO Li Yanhong at a launching ceremony for its "sinology search".

Earlier reports say Baidu will charge fees for search of movie & TV program, software and ebooks, through cooperation with banks, like the co-branded credit card to be issued along with China Merchant Bank.

Li Yanhong said the reports are misunderstanding.

Search of news, webpages, and MP3s are all free of charge. Baidu users only need to pay when they want to download or watch TV serials and movies, for the content providers own copyright of the programs. Baidu does not charge fees since establishment, and will not charge the end users in the future, said Li Yanhong. He added that this is his serious commitment.

Li said as a user-oriented company, Baidu will not do things conflicting with user's interest.

By People's Daily Online