Intel put up four regional companies in China

To further penetrate China's market segment, Intel China has secretly put up four regional companies responsible for sales promotion and support to the development of local brands in north, east, south and southwest China. This is Intel's biggest adjustment at the Chinese market since Intel unveiled Platform Strategy.

Intel has felt the need to put up regional companies that help improve contacts with customers as its business expands. The four regional companies will responsible for sales promotion and provide support to the development of local brands in north, east, south and southwest China, according to an insider.

However, Intel China's head office will exercise unified management and strategy. Big clients like Lenovo will still receive support from head office. Intel has made many adjustments in China since the implementation of Platform Strategy, establishment of four regional companies being the most important one.

Last year, Intel came down from its high horse under the pressure from AMD to make frequent contacts with PC companies. The establishment of regional companies will consolidate its marketing efforts on small and medium brands.

By People's Daily Online