Hill & Knowlton (H&K), one of the world's leading communications consulting firms, was named the communications consultant on Thursday for the Beijing 2008 Olympics Organizing Committee (BOCOG).

Hill & Knowlton, which was established in 1927 and is part of WPP Group plc, defeated seven other communications agencies to win the bid that started in February last year.

According to the deal, Hill & Knowlton will help BOCOG implement the communications plans for the 2008 Olympics by providing support for major events, communications outreach to the international media and assistance in communicating Beijing's Olympic vision.

"Hill & Knowlton will partner with us to help provide world-class services to the media and communicate the vision of the Beijing Olympic Games," said BOCOG executive vice-president Jiang Xiaoyu.

"Their expertise and capabilities will complement the resources we already have."

Hill & Knowlton was instrumental in Athens' successful bid for the 2004 Games as well as London's bid for the 2012 Games.

Source: Xinhua