Senior Chinese official Liu Yunshan has said the publicity and ideological work should be led by the concept of scientific development and people first theory to better serve the people.

During his inspection tour in southwest China's Chongqing from Tuesday to Friday, Liu, chief of the publicity department of the Communist Party of China (CPC) Central Committee said that the publicity and ideological work in essence is for the people and should be more focused on serving the people.

Liu, also member of the Political Bureau and the Secretariat of the CPC Central Committee called for the media to give more coverage of ordinary people and advanced models in the countryside to show their life and spiritual world. The publicity and ideological work should know what the people are thinking and answer the questions that they concern the most.

Liu said the publicity and ideological work should combine solving the people's ideological problems with solving their practical difficulties and meet their cultural and spiritual needs to the best with affordable, comprehensible and practical cultural products and easy-to access cultural activities and establishments.

"Our roots are in the people and we can never forget the people at the grassroots," Liu said. The publicity and ideological work should based on equal communication and democratic discussion, he said.

Practice is the best classroom and the people are the best teachers, Liu said. The publicity work should use the people's language to make it easier for the people to relate to, he said.

Source: Xinhua