Ronaldinho named official representative of Lenovo's promotion campaign

Barcelona FC's super soccer star Ronaldo de Assis Moriera of Brazil, better known as Ronaldinho has been named as the official representative of china's PC giant, Lenovo, in its global promotion campaign. The two sides have signed a confidentiality agreement but Lenovo declined to talk about the details, the expenses in particular.

According to Chen Shaopeng, senior vice-president of Lenovo Group and president of Lenovo's greater China operation, partnering with an international sport star is an important part of Lenovo's global marketing strategy.

Lenovo hopes Ronaldinho's personal charm and influence worldwide will help Lenovo's global promotion campaign and gain popularity. During the one-year promotion, Lenovo will be authorised to use Ronaldinho's personal images as well as all the brands of Barcelona FC.

"I believe that combination of the charm of soccer and the sci-tech of computer will bring more colour and pleasure to people's life,Ħħ noted Marc Ingla, vice president of Barcelona FC.

The list of the commercial value of soccer stars done by Germany-based BBDO Consulting months before shows that Ronaldinho, with 32.6 million pounds tops the rank.

By People's Daily Online