Zimbabwe Tourism Authority Chief Executive Karikoga Kaseke said on Saturday that the country is aggressively putting in place strategies aimed at boosting the country's image and increasing tourist arrivals.

Kaseke said the strategies are part of efforts to turnaround the economy under the National Economic Development Priority Program which has identified tourism as a key sector expected to contribute to economic revival.

He noted that some of the strategies that have already been implemented to counter negative perception about Zimbabwe and attract tourists through tourist ambassadors in source markets which include China, Indonesia, Malaysia, France and Ireland.

Kaseke said journalists from abroad have been invited to Zimbabwe for a practical experience on the country's true story as a safe tourist destination being demonized by the Western media.

To date 133 personalities who include journalists and business people from source markets have come to Zimbabwe under this program. China tops the number of arrivals, he said.

Source: Xinhua