Research report on most valuable brands released

The 12th annual research report on the most valuable brands in China was recently released. Haier ranked the highest for the fifth year in a row with 74.9 billion yuan, Lenovo ranked second with 60.7 billion yuan and TCL placed third with 36.2 billion yuan.

Research into the most valuable brand began in 1995 by Rongfu Global Ranking Group and Beijing Famous-Brand Evaluation Company. All brands are leaders in their industry. Brands are evaluated in key areas including sales income, profit quota, and business potential. The average scale of market sales for the 40 brands reviewed this year is 17.258 billion yuan, an increase of 19 percent from last year. The average brand value is 12.768 billion yuan.

As Chinese enterprises are increasingly becoming manufacturing bases for international brands, brand management may soon need to be separated from goods production, forming a new division of labor and cooperation, from brand management to order placing to enterprise processing.

Sina.com.cn - a website brand - and China International Real Estate & Archi-tech Fairs (CIHAF) - an exhibition brand ¨C appeared on the list for the first time, which indicates China's emerging service industry is also entering an era of brand competition.

By People's Daily Online