The General Administration of Quality Supervision and Quarantine (GAQSQ) and the China Famous Brand Strategic Development Committee published a report on the strategic development of China Famous Brands on December 20. It is the first overall analysis of the China Famous Brands since the strategy was initiated. Statistics show that of the 7.619 trillion yuan of China��s newly added industrial value in 2005, manufacturers of famous brands at or above provincial level contributed 25.75 percent by pushing the growth rate up 4.34 percentage points. China Famous Brands that export their own brand comprised 67 percent of the total in 2006. The famous brand strategy has become the "locomotive" of economic development.

Sun Bo, director of the Quality Control Division of GAQSQ, said that over the last six years, the implementation of the famous brand strategy has played an active role in readjusting industry structure, optimizing resource collocation, improving innovation ability and product quality, enhancing the international competitiveness of Chinese products and enterprises as well as guiding consumption.

By People's Daily Online