Intensifying efforts to be more accessible on moblie phones, Internet companies Google and Yahoo announced they have reached deals to distribute their search engine and portal on cell phones made by Samsung.

The Silicon Valley foes underscored their commitments to the mobile market Monday at the International Consumer Electronics Show in Las Vegas. As more people spend more time using their mobile phones for things besides talking, Google and Yahoo believe they can boost their profits by selling advertising targeted at consumers outside their homes and offices. Spending on mobile ads is expected to rise to about 1.5 billion dollars this year and at least double in size by 2010.

Yahoo is hoping to fare better in mobile search than it has in traditional Web search, where Google has been big enough to devour an even larger cake of online ad spending.

Both Google and Yahoo will feature some of their products on mobile phones manufactured by Samsung Electronics under deals announced at the nation's largest gadget-fest.

Yahoo also hammered out similar arrangements with several other leading handset makers, including Motorola, Nokia and Research In Motion -- the maker of Blackberry messaging devices.

With its "oneSearch" product, Yahoo believes it will do a better job delivering vital information to mobile phone users without forcing them to click through as many links as conventional searches on the Web require.

With its Samsung alliance, Google is also hoping to make it simpler to use its search engine, maps and e-mail on mobile phones.

Source:Xinhua/Agencies