China's Supreme People's Court has detailed the definition of "misleading advertising" in a judicial interpretation to help in court decisions.

The interpretation warns that advertising is misleading if it is one-sided or based on comparisons with other products.

Advertising based on conclusions, findings or phenomena which have not been proved by scientific means is also considered as misleading.

In addition, advertising using misleading wording or other confusing data is misleading, according to the court.

The current law on unfair competition states that business owners cannot use misleading advertising to promote the quality, function, use and other nature of the products.

The interpretation takes effect from Feb. 1, 2007.

Source: Xinhua