NBC Universal and News Corp.'s have unveiled a plan to launch online video joint venture, a move to outflank Google Inc.'s popular video-sharing site YouTube, The Wall Street Journal reported on Friday.

Instead of requiring viewers to visit a single Web site, NBC Universal and News Corp. would let viewers watch the programming on Time Warner Inc.'s AOL, Microsoft Corp.'s MSN, News Corp.'s MySpace and Yahoo Inc., said the report.

These sites would carry the programming using a special video player from the News Corp.-NBC venture. The venture also will start its own Web site offering the same programming.

The deal, which comes after 15 months of on-again, off-again talks involving a changing array of major media companies, signals a major strategic shift in Hollywood's effort to combat pirated video on the Internet, said the report.

Source: Xinhua