The results of a questionnaire distributed by the Chinese Entrepreneur Survey System (CESS) to 4586 enterprise operators were published on April 14. Some 95.8 percent of them believe that "a good enterprise must have a strong sense of social responsibility", while 90 percent of enterprises say they have made some form of contribution to society in the last year. Research shows that enterprises feel an increasing sense of social responsibility, and this should be encouraged.

Most enterprise managers identified their basic responsibilities as "creating wealth for society" (87.4%) and "promoting the country's development" (78.4%). They identified their main failings as a socially responsible enterprise as "polluting the environment", "producing and selling imitation and counterfeit goods", "evading tax", "engaging in illegal competition", "falsely advertising and deliberately misleading consumers", "defaulting on payment for goods", "defaulting on or underpaying employees" and "offering or accepting commercial bribes".

The survey found that managers believe the main reasons enterprises don't fulfill their social responsibilities are that they lack an understanding of the concept, do not understand the theory or methods that would help correct their behavior and find it hard to manage the enterprise without resorting to such behaviors. They are also affected by poor quality operators, an absence of trust in the business environment, and the failure of related government departments to adequately fulfill their duties.

By People's Daily Online