India's Tata Tea's subsidiary, the Tetley group, has signed a definitive agreement to acquire the Vitax and Flosana trademarks in Poland, from Premium Foods, news website businesstandard.com reported on Thursday.
The acquisition of the trademarks is being funded by The Tetley Group.
It is reported that the combined turnover of Vitax and Flosana brands is 23 million U.S. dollars. Vitax is one of the leading players in the Polish specialty tea segment. Their range of fruit, herbal and green teas complements the Tetley portfolio of black and Earl Grey teas.
It is reported that the acquisition springboards Tetley to the No.2 position in the Polish tea market with a turnover of 36 million U.S. dollars.
Source: Xinhua