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Rock Records cooperates with Baidu to provide music online for free |
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19:51, July 05, 2007 |
Baidu.com, one of China's largest internet search engines, has got approval from a leading Chinese language record company to provide free music for online users, signaling a new approach from record companies looking to cooperate with websites rather than confront them.
Internet advertising will be displayed while users listen to the music, while Rock Records Co. Ltd. and Baidu will share revenues generated by the advertisements, according to an agreement between the two sides.
"This partnership reflects growing industry recognition of the advertising-supported free music streaming model," said Baidu chairman and CEO Robin Li.
Sam Duann, founder of Rock Records Co. Ltd., said "By leveraging Baidu's leading position in the Chinese language search market and its premier digital music platform, this partnership will bring value to music lovers, record companies and advertisers alike."
However, Baidu was sued last year by seven record companies including EMI, SONY BMG, Warner Music and Universal Music for allegedly engaging in illegal downloading and playing 137 pieces of music owned by the record companies online without their permission.
Beijing's First Intermediate Court ruled that Baidu's service, which provides web links to the music, does not constitute an infringement as all the music is downloaded from web servers of third parties.
The agreement between Rock Records and Baidu.com came six months after a similar agreement between EMI and Baidu.
Source: Xinhua
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